The Bold Voice of Gen Z
Have you ever wondered about Apoorva Mukhija Net Worth while scrolling through her Instagram reels? Known as The Rebel Kid, she isn’t just another influencer—her bold content, mini-vlogs, and relatable personality have made her one of India’s most talked-about content creators.
When I first watched her mini-vlogs during lockdown, I couldn’t help but laugh at how relatable they felt. Over time, she grew from being “that outspoken creator” to a digital star who has worked with some of the biggest global brands. And today, everyone wants to know one thing—what exactly is Apoorva Mukhija’s net worth?
Let’s dive into her journey, lifestyle, controversies, and what makes her one of the most interesting personalities online.
Who Is Apoorva Mukhija?
Apoorva was born in Noida (some sources suggest Mumbai) in July 2001. She is only 24 years old in 2025, yet she has already accomplished what most individuals in their thirties aspire to. Before focusing on content development, she worked at Dell and earned a B.Tech in computer science from Manipal University.
She had the ideal platform during the COVID-19 shutdown in 2020 because of her audacity and relatability, and she hasn’t looked back since.
Apoorva Mukhija Net Worth: Reality vs Rumors
Here’s where things get interesting.
Rumors online suggest that Apoorva Mukhija’s net worth is ₹41 crore, with a shocking daily income of ₹2.5 lakh and about ₹6 lakh per reel. Sounds crazy, right?
However, Apoorva has dismissed these allegations with a laugh. “I don’t earn even one-tenth of what people are saying,” she previously explained. Her true net worth, based on her statements and lifestyle, is probably between ₹4 and 5 crore, which is still rather outstanding for someone her age.
One fun fact? The most expensive item she has mentioned owning is a watch worth just ₹20,000. She even joked, “If I ever make ₹10 crore, I’ll retire.”
So while she isn’t bathing in ₹41 crore, her financial growth is still inspiring.
Career Journey: From Lockdown Reels to Global Brands
The journey of Apoorva is absolutely amazing. When everyone was cooped up at home during the pandemic, she began posting. She distinguished herself from generic content with her relatable outbursts, sketches, and daring observations on daily life.
That unique style got her noticed, and soon she was collaborating with over 150 top brands including Netflix, Google, Amazon, Nike, Meta, and Maybelline. Her reach? Tens of millions across social platforms.
She continued after that. She debuted as an actress in Who’s Your Gynac? in 2023. In 2024, she had an appearance in the Netflix miniseries Nadaaniyan, and in 2025, she even joined The Traitors (India). Her career appears to be more promising than ever because to her varied employment.
Controversies: Love Her or Hate Her
Of course, with fame comes controversy. Apoorva has never shied away from being herself, even when it lands her in trouble.
- In 2025, she faced backlash and even an FIR during India’s Got Latent for using offensive language. This led to her being dropped from the IIFA ambassador list.
- She was once blacklisted by a Mumbai building as a tenant—but stayed unapologetic.
- On a more positive note, she made headlines when she called out paparazzi for zooming in on her cleavage, earning widespread respect for standing up for women’s privacy.
Love her or hate her, you can’t ignore her.
Lifestyle & Personality
Apoorva seems grounded in spite of all the fame and numbers. She is fearless, unrepentant, and doesn’t strive to be the “ideal influencer” that society expects. Her writing provokes thought, laughter, and occasionally even argument.
She demonstrates that authenticity is the biggest flex, which may be why she inspires so many new creators.
Apoorva Mukhija Biography
| Category | Details |
|---|---|
| Name | Apoorva Mukhija (The Rebel Kid) |
| Age | 24 (2025) |
| Education | B.Tech (Computer Science), Manipal University |
| Early Career | Worked at Dell |
| Net Worth | Rumored ₹41 Cr, Real ~₹4–5 Cr |
| Income Sources | Brand deals, reels, acting projects |
| Acting Debut | Who’s Your Gynac? (2023) |
| Brands Worked With | Netflix, Google, Amazon, Nike, Meta, Maybelline |
| Controversies | India’s Got Latent FIR, tenant issue, media debate |
| Public Image | Bold, funny, outspoken |
Conclusion: Apoorva Mukhija’s net worth
Apoorva Mukhija’s net worth is estimated around ₹4–5 crore, despite rumors of much higher figures. She has earned her wealth through brand deals, social media, and acting projects. Beyond money, her real success lies in her bold, relatable content that inspires millions of young creators. To learn more about how social media influencers build their income, you can check out this guide on influencer earnings
Also Read:
Elvish Yadav Net Worth & Biography: Journey from YouTube to Stardom
FAQs
Her real net worth is estimated at around ₹4–5 crore, far less than the rumored ₹41 crore.
She earns through brand deals, social media collaborations, acting, and reels.
